Digital Marketing

Professional |

Digital Marketing

Develop job-ready skills by learning from the best.

Runali Deb Roy

Last Update : 13 Apr 2023


Overview of the Digital Marketing Course

Social media and internet marketing have recently contributed to significant income generation for businesses all over the world. Those who have accepted these tactics have reaped enormous benefits, while others have fallen behind. Professionals in digital marketing have been the forerunners in this tremendous shift. Digital marketing is more than just establishing a solid product marketing campaign. It's a lot more than that.

Knowing the ins and outs of the market is critical in digital marketing. Understanding customer dynamics and pressure points translates into a beautifully designed campaign designed to attract customers and sell them the product. An excellent digital marketer can get inside the mind of a customer and understand the problem from their point of view.

Course Modules and Topics Covered

  • Copywriting
  • Search Engine Optimization (SEO)
  • Pay-per-click Advertising (PPC)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Affiliate Marketing

Course Content

10 Lessons 45m

What is Digital Marketing?

Digital marketing is any type of marketing that promotes services or products using an internet platform. It used to mean solely television and radio, but those days are long gone. Today, social media is practically at our fingertips. Digital marketing is becoming prevalent. It is required in most industries, including banking, sports management, education, fashion design, finance, e-commerce, health care management, and others.

Why Digital Marketing Course?

You should enroll in a digital marketing course for the following main reasons:

1. A Developing Sector
2. Portable Access 
3. Low-cost and inexpensive
4. A global audience
5. Schedule flexibility
6. Increased pay

Digital Marketing's Scope

Online education in digital marketing has a lot of promise because there will always be a need for specialists in this industry. Even if you have the best product, a rival with a solid product plus a terrific digital marketing team might outperform you in business. As a result, the demand for captivating storytellers and digital platform technical specialists will continue to rise. If you arm yourself with the top Digital Marketing courses, your work will be lucrative. There are several work options open to you.

Digital Marketing's Scope

Course Structure


Module 1: Introduction to Digital Marketing
5 ratings 4 reviews

  1. What is Digital Marketing?
  2. Importance of Digital Marketing in today's business landscape
  3. Understanding the customer journey in Digital Marketing
  4. Overview of various Digital Marketing channels


Module 2: Website Design and Development
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  1. Basics of website design and development
  2. Elements of a good website
  3. Responsive web design and its importance
  4. Understanding user experience and user interface design
  5. Basics of HTML, CSS, and JavaScript


Module 3: Search Engine Optimization (SEO)
5 ratings 4 reviews

  1. Introduction to Search Engine Optimization
  2. On-page and off-page SEO techniques
  3. Keyword research and analysis
  4. Google Analytics and Google Search Console
  5. Technical SEO and website audit


Module 4: Pay-Per-Click Advertising (PPC)
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  1. Introduction to Pay-Per-Click Advertising
  2. Google Ads and Bing Ads
  3. Keyword research and selection
  4. Ad creation and optimization
  5. Campaign management and optimization


Module 5: Social Media Marketing
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  1. Introduction to Social Media Marketing
  2. Understanding different social media platforms
  3. Developing a social media strategy
  4. Creating and curating content for social media
  5. Social media advertising


Module 6: Email Marketing
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  1. Introduction to Email Marketing
  2. Building an email list
  3. Creating effective email campaigns
  4. Email automation and segmentation
  5. Email marketing metrics and analysis


Module 7: Content Marketing
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  1. Introduction to Content Marketing
  2. Understanding different types of content
  3. Developing a content marketing strategy
  4. Creating and publishing high-quality content
  5. Content distribution and promotion


Module 8: Mobile Marketing
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  1. Introduction to Mobile Marketing
  2. Mobile website design and development
  3. Mobile apps and app store optimization
  4. SMS and MMS marketing
  5. Mobile advertising


Module 9: Video Marketing
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  1. Introduction to Video Marketing
  2. Different types of video content
  3. Creating and editing videos
  4. Video marketing on different platforms
  5. Video metrics and analysis


Module 10: Analytics and Reporting
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  1. Introduction to Analytics and Reporting
  2. Google Analytics and other analytics tools
  3. Understanding website traffic and user behavior
  4. Measuring campaign effectiveness
  5. Reporting and data visualization

Start Learning Today

Financial aid available
  • Taught by top companies and universities
  • Affordable programs
  • Apply your skills with hands-on projects
  • Learn on your own schedule
  • Course videos and readings
  • Graded quizzes and assignments
  • Shareable Certificate upon completion
Shareable on certificate You can share your Certificate in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

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