Social Media Marketing

Professional |

Social Media Marketing

This is the path that will lead you to a career in digital marketing.

Runali Deb Roy

Last Update : 13 Apr 2023


Overview of the Social Media Marketing Course

Today, social media opens up a plethora of possibilities, and any business or individual capable of capitalizing on them can reign supreme. Social media is more than just a platform for social networking. It is, however, an excellent method of digitally promoting a brand and product. With digital marketing reaching new heights, social media marketing is gaining traction as a way to generate leads. Almost every business nowadays uses social media to increase brand engagement.
As the field of social media marketing expands, choosing a career in this industry will be quite lucrative. You can pursue a BBA/MBA in digital marketing with a focus on social media marketing. Most institutes/training centers provide certification or diploma programs in social media marketing when it comes to just social media marketing courses. Anyone can enroll in online marketing courses at a corresponding institute. Candidates who seek to increase their professional worth would benefit from these digital marketing courses.

Course Modules and Topics Covered

  • Learn everything there is to know about Social Media Marketing
  • Become an Ads Expert on Facebook
  • Optimize your LinkedIn profile and use LinkedIn ads to grow your business
  • Create paid ads that are highly optimized and of high quality on all social media platforms.

Course Content

6 Lessons 45m

What exactly is social media marketing?

Social media has evolved into a potent marketing medium due to its large user base. Social media platforms are now being used by digital marketers to sell the company's products and services. This is referred to as social media marketing. This marketing strategy allows businesses to maintain strong relationships with existing customers while reaching out to new ones.

Who Is Capable of Learning Social Media Marketing?

Anyone may benefit from online marketing classes and advance his or her professional career. Candidates who want to build a successful career in social media marketing can apply for online social media marketing certification, which will help them learn the fundamentals of this marketing practice and apply it in real-world scenarios. Public relations specialists, freelance marketing and digital consultants, advertising agency professionals, marketing project managers, and marketing analysts can all benefit from social media marketing courses.

Social Media Marketing Eligibility Criteria

1. Candidates with a Class 12 diploma, a bachelor's degree, or any other qualification are eligible for online marketing courses.

2. Candidates must have adequate knowledge of computer applications and Internet technology because these courses do not require any specific academic qualification or specialization. 

Social Media Marketing Eligibility Criteria

Course Structure


Module 1 Introduction - Introduction to Social Media
5 ratings 4 reviews

  1. What is Social Media?
  2. How Social Media developed
  3. Managing Information - Aggregators, Google Alerts, Blogs
  4. Getting your company ready for Social Media Content Management - Touchpoint analysis, Scheduling, Creating content, Managing content programs, Planning Worksheets.


Module 2 Blogs
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  1. Blogger, Tumblr, WordPress, Influencers Who are they?
  2. How to find them How to use them to benefit your brand


Module 3 Facebook & Instagram
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  1. Creating groups and pages, Tips and Guides 
  2. Posts, Paid Promotion Ads, Contests


Module 4 YouTube Long
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  1. Form video platforms, Set up a channel, Manage content - Video Flow - Google Pages for YouTube Channel - Verify Channel Webmaster Tool – Adding Asset - Associated Website Linking - Custom Channel URL - Channel ART - Channel Links - Channel Keywords - Branding Watermark - Featured Contents on Channel - Channel Main Trailer - Uploading Videos - Uploading Defaults - Creator Library - Practical Examples.


Module 5 Twitter - Set-up and usage Tips
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  1. .LinkedIn - Tips and Guides Review of profiles.
  2. Pinterest - Visual social media and bookmarking,
  3. Set-up and management


Module 6 Collaborative Marketing & Crowdsourcing
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  1. Consumer-generated content (Encouraged Organic),
  2. New Technologies – Chat Bots/Messenger Bots and Artificial Intelligence

Course Instructor

Shruti Koli
20 Tutorials 100 Students

The ideal website for learning about any professional course at any time and from anywhere. The learning interface is fantastic. Website has a great user interface and is extremely easy to use.

Ravikant Sharma
20 Tutorials 100 Students

It is an excellent resource for learning in all relevant professions and disciplines. It offers a broad selection of courses so that students may upskill themselves. The content is excellent and suitable for beginners. 

Start Learning Today

Financial aid available
  • Taught by top companies and universities
  • Affordable programs
  • Apply your skills with hands-on projects
  • Learn on your own schedule
  • Course videos and readings
  • Graded quizzes and assignments
  • Shareable Certificate upon completion
Shareable on certificate You can share your Certificate in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

Frequently Asked Questions

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